Beautifully scented, naturally effective – that’s what Bondi Wash stands for. This lovely looking Australian brand has natural products for the home, body, baby and dog. Best part, all products feature Australian botanicals. We were able to ask Bondi Wash a few questions about their brand launched 7 years ago.
Who founded Bondi Wash, what inspired her?
Belinda Everingham founded Bondi Wash in 2013. She was reacting to chemicals found in home and body products (headaches and rashes) so wondered what was in them. But it was a trip to Far North Queensland that was the inspiration – discovering many Australian native plants up there she’d never heard of. She started wondering if Australian could create products from its botanicals just like the French have been doing for centuries.
In what way does Bondi Wash contribute to a better planet?
By offering natural alternatives to the synthetic chemical laden household and body products on the market. Bondi Wash sets a very high standard for natural – with every product between 99% and 100% derived from nature.
What are you most proud of?
We are most proud of the fact that people love the products. It is the customer feedback that really brings the team joy. We get lovely comments about our products making a real difference to people’s lives – whether it be people with sensitive skin who finally find a product that doesn’t irritate, or people who just love the fragrance of the product. Part of our vision is to bring pleasure into daily life through scent.
Do you have any advice or tips for young entrepeneurs who want to start a (sustainable) brand?
Do lots of research before launching. And be careful with information on the internet – increasingly there is misinformation. Speak to experts or rely only on sources you know are quality, so you truly understand how ingredients are sourced and their impact on human health or the environment. It is also not always an easy road to travel starting a brand –you need to be really clear about the ‘why’ behind your company. And don’t copy or imitate others – it’s not a good pathway to success. Create your own vision.